Its actually easier to be #1 in your market than to be #4 or #5. Its less stressful, less grind, less precarious. And far more profitable. You get better clients and fewer nightmare customers. You get more money for your time and more respect. Its the best of ALL worlds.

With these 6 simple, powerful steps, youll know how to
Glance at a product idea and know in about 5 minutes if it stands a chance.
Discover the conversation inside the buyers head, including the exact language they use to think about your product or service. (And not just one customer, but the whole spectrum.)
Lift the veil that masks core buying emotions and you instantly understand and meet your buyers needs.
Open test results, know what youre seeing, and convert them into greater profits.
Optimize your AdWords campaigns to maximize conversions. Ive honed my Definitive AdWords Guide down to a few core essentials and include its sales funnel for your benefit.
Analyze an existing marketing campaign and be certain how and what you should do next to maximize your time, reduce your costs, and skyrocket your profits.
Optimize your sales funnel from top to bottom so that customers love your product, love your messages, love your emails, and love sending you money for all of the above.
Unlock the power behind specific keywords. You likely have thousands of keywords to choose from, but which ones are most profitable AND least expensive Now you know.
Apply intuition and analytics to discover the holes, the opportunities, the immediate profit centers, and the long-tail growth elements.
Stop guessing about a product price point and have the confidence of knowing that each price level is right at the sweet spot the place were you maximize volume and profits.
Clear the air, and instantly pin down what the very best Top 20% you can choose out of a sea of endless marketing choices and ideas. Finally, you wont be guessing youll know.

http://www.perrymarshall.com/adwords/mastermind/

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